MÔNICA TOY, TOY, TOY...: YOUTUBE, INFÂNCIAS E HISTORICIDADES NO CONSUMO DE PRODUTOS TELEVISIVOS INFANTIS

نویسندگان

چکیده

Neste trabalho, vamos analisar a historicidade do consumo televisivo infantil partir olhar para as transformações da marca Turma Mônica, tendo como objeto websérie Mônica Toy. Nesse sentido, também iremos refletir sobre infâncias se constituem hoje na relação com o audiovisual brasileiro, especialmente internet. Deste modo, escolhemos Toy memória afetiva marca, conhecida no Brasil há mais de cinco décadas, e articulada à cultura globalizante Usaremos guia analítico mapa das mutações culturais, proposto por Jesus Martín-Barbero (2009), pois nos orienta perceber processo comunicativo é integrado às articulações cultura, tecnologia sociedade.

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ژورنال

عنوان ژورنال: Comunicologia

سال: 2022

ISSN: ['1981-2132']

DOI: https://doi.org/10.31501/comunicologia.v14i2.13526